Don’t Keep It Under Your Hat

Today TIACS launched a new initiative to get farmers talking about how they are travelling.

Don't Keep It Under Your Hat.

Thank you to the team at TIACS and Redsuit Advertising for valuing my my insights enough for me to have input into the designing of this important campaign. 

Inspiring conversation is part of my mission and I am sure this campaign will do that.

Right now, farmers are at risk despite some new help being available. 

On the land it’s easy to hit a rough patch and not enough farmers are getting the help they need, when they need it. 

The science says it’s hard to get farmers talking about what’s troubling them. And accessing a relatable and effective service doesn’t come easy, especially when resources can be costly, thin on the ground and waiting times, long.

 “Every 10 days an Australian farmer takes their own life.” Source: NORCO National Farmer Wellbeing Report 2023

“Don’t keep it under your hat” is a campaign designed to get farmers talking, and in the right way. 

It aims to normalise help-seeking behaviour and remove a tricky barrier to farmers getting the help they need earlier. 

You can find contact details for TIACS at  https://www.theunbreakablefarmer.com.au/supportresources

Or to find out more about TIACS you can listen to my conversation with Jason Banks Co CEO in episode 2 of www.beyondthebackpaddock.com.au